Marketing Tactics

Average spending per person is forecast to decline this Easter despite pent up demand from a long cold winter, according to new consumer research from the National Retail Federation.

Seattle -- Nordstrom announced plans to open at a Nordstrom Rack at The Shops at River Walk in Bakersfield, Calif. The approximately 35,000-sq-ft. store is scheduled to open in spring 2015.

The new Nordstrom Rack will be the company's first location in Bakersfield.

Cambridge, Mass. – Retail visual merchandising solution provider RBM Technologies has named E.Y. Snowden its new president and CEO. Snowden was previously CEO of Boston Communications Group and president of APC/Sprint Spectrum.

In addition, RBM has closed a $9.5 million round of growth equity financing led by Spring Lake Equity Partners. RBM plans to use the financing to enhance its products and enter the international mobile market and new retail verticals.

Atlanta – Havertys reported a 2.5% drop in sales during the first quarter of fiscal 2014 compared to the same period in the prior year, falling to $181.4 million from $186.1 million. Same-store sales declined 0.9%.

Clarence H. Smith, chairman, president and CEO of Havertys, said severe winter weather did not negatively impact all of Havertys locations.

Atlanta -- The U.S. Environmental Protection Agency (EPA) has named The Home Depot as a 2014 Energy Star Partner of the Year – Sustained Excellence for its outstanding contribution to reducing greenhouse gas emissions through promotion of energy-efficient products. The Home Depot, an Energy Star partner since 2001, will be honored for its leadership in its long-term commitment to energy efficiency through promotion of energy-efficient products that earn the Energy Star, the government-backed symbol of energy efficiency.

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.

Come on down to Westfield Century City in Los Angeles, and maybe you’ll get to be on television.

The entertainment news magazine “Extra” and Westfield, which owns and operates 38 shopping centers nationwide, have formed a partnership to deliver fashion, lifestyle and celebrity news and features to television audiences from Westfield Century City.

BJ's Charitable Foundation has donated 70 grants totaling $431,000 to several nonprofit organizations whose goals are to help improve the lives of local residents in the areas surrounding BJ's Wholesale Clubs.

The funds will go toward healthcare, education, hunger prevention and self-sufficiency.

For the fifth consecutive year, Amelia Island Florida is offering exclusive savings to Harris Teeter VIC (Very Important Customer) cardholders through a partnership between the Amelia Island Convention & Visitors Bureau (CVB) and Harris Teeter.

Available April through December 31, VIC cardholders will receive discounts at 25 businesses, including Amelia Island hotels, restaurants, activities and shopping.

After a successful launch of a menswear line at Sears, singer Adam Levine is launching an exclusive women’s wear line at 500 Kmart stores and supporting the initiative with a strong digital component.

Sears Holdings announced that Levine’s line would be available on Thursday, April 10 at Kmart and the retailer’s shopyourway.com online site.