Marketing Tactics

San Jose, Calif. -- Despite some surprising showings over the holiday 2014 shopping season, a report by RetailNext said that overall traffic at brick-and-mortar stores dipped 7.1% for the Nov. 30-Jan. 3 shopping period.

The newly released Retail Performance Pulse also showed a 6.5% year-over-year decrease in sales.

Macy’s announced a series of major operational and merchandising moves to accelerate its omnichannel approach while also releasing solid holiday sales.

Stage Stores is reporting a strong holiday sales season despite predictions from the company’s CEO that December would be very challenging for apparel retailers.

The parent company of Beall’s, Goody’s and other stores reported an increase in same store sales of 6.5% for the nine week period ending Jan. 3.

Canton, Mass. – Dunkin' Donuts has signed the largest development agreement in the company's history with the goal of expanding Dunkin' Donuts in China. The retailer plans to open more than 1,400 new stores across China in the next 20 years.

Target is stepping up its efforts to attract new parents to its stores with a new partnership, educational classes and a social media campaign.

Bump Club and Beyond, the nation's largest social event network for new moms, is partnering with Target to present a national series of events designed to help expectant and new parents learn the "basics" of bringing up baby.

Regional discounter Fred’s strong pharmacy sales weren’t enough to help the company avert a 1.4 percent same store sales decline for the month.

Hamilton, Bermuda – Signet Jewelers Ltd. had a sparkly holiday season. The retailer’s eight-week fiscal 2015 holiday season sales grew 3.6%.

Signet's omnichannel strategy was successful during the holiday season. E-commerce sales increased 90.9%, and, excluding the Zale division, increased 20%. As a percent of Signet's holiday season's total sales, e-commerce increased 1.6%. Each division delivered higher e-commerce growth and penetration relative to total sales.

New York -- Teen retailers had a “less dreadful” holiday selling season than was anticipated. That’s how analysts are tempering the news that banners such as American Eagle Outfitters, Aeropostale and Urban Outfitters posted stronger-than-expected holiday results, released by most on Thursday.

In fact, say industry watchers, the strong sales figures look pretty shiny because they are exaggerated by pre-season low expectations, which were dragged down by fears of aggressive discounting and waning mall traffic.