Marketing Tactics

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.

New York -- Dance-related fitness franchise Pure Barre will expand its base of 275 current locations by opening new spaces in three New Jersey markets — Denville, Short Hills and New Providence.

Winick Realty Group’s Gary Krauss is the exclusive broker representing Pure Barre in Northern New Jersey and he negotiated each of the three leases on behalf of the brand.

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

Target shoppers looking for the next big thing in fashion are in for a splash of color and bold prints from the retailer’s next design partner.

Target has announced it is collaborating with American resort wear brand Lilly Pulitzer on a limited-edition collection featuring 15 exclusive prints, which are original works of art.

Arlington, Va. – Consumers who may need some time to decide if they want to keep a purchase should consider applying for a Discover card. According to the 2015 Credit Card Extension Report from CardHub, Discover Cards received top overall score (98%) for their return extension program.

Coming in second and third were Chase Sapphire Preferred (88%), and a tie among Chase Freedom, Barclaycard Arrival and Barclaycard Arrival Plus (79%).

ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.

Ace Hardware is set to launch a “Free Store Pickup” program this April and has chosen PGA tour player Hunter Mahan to serve as pitchman for the omnichannel initiative.

The deal with six-time winner Mahan marks the first time the nation’s largest hardware cooperative has teamed with a professional athlete on an endorsement deal.