Marketing Tactics

Atlanta -- Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

Brea, Calif. — Simon Property Group and Brea Mall are celebrating putting the finishing touches on the renovation of the property with a special community event and a series of showcase weekends throughout April and May.

The renovation included redesigned mall entrances and new signage, flooring, landscaping, glass handrails and overhead lighting. The mall now displays updated textures, colors and amenities such as soft seating and charging stations.

Holmdel, N.J. — Levin Management has been named the exclusive leasing agent for Holmdel Crossing, a planned 140,000-sq.-ft. retail development in Holmdel, N.J.

According to Levin, pre-leasing efforts will focus on identifying anchor or junior anchor tenants that will drive the remaining retail tenancy,

New York -- Xcel Brands announced that it has acquired fine jewelry and watch brand Judith Ripka for approximately $22.5 million.

Xcel currently owns Isaac Mizrahi New York and has an interest in the Liz Claiborne New York brand.

Columbus, Ohio - Lane Bryant opens a new store in Davenport, Iowa, on April 4. The store is located in Elmore Marketplace.

From April 4-6, those who visit Elmore Marketplace's new Lane Bryant location will have the chance to win one of (25) $25 Lane Bryant gift cards each day. Lane Bryant operates 775 stores across the U.S.

Pittsburgh – Dick’s Sporting Goods opens a relocated store at McCandless Crossing in Pittsburgh on April 13. The original store location at Northway Mall will be closing on April 8 to make way for the new, enhanced McCandless Crossing location.

Bentonville, Ark. – The Sam’s Club Giving Program is providing a $2.5 million grant to grow U.S. women-owned businesses and jumpstart job creation. Awarded to three non-profit organizations, the grant creates the WE Lend Initiative, a two-year investment in strengthening SBA-recognized Women’s Business Centers (WBCs).

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

The American Red Cross has enhanced its ability to respond to disasters with support from Dell to open a new digital operations center in north Texas.

The Red Cross embraced social media in a big way in 2012 when it became apparent that Twitter, Facebook and other digital communication methods were the first place people turn when disasters strike. The relief organization opened the Red Cross Digital Operations Center roughly two years ago in Washington, D.C. with support from Dell and now the two are working together to open the north Texas location.