Marketing Tactics

New York -- Modell’s Sporting Goods will open a store in midtown Manhattan, near Madison Square Garden, on April 4.

The store is the retailer’s 156th location.

By Shelley E. Kohan, VP, retail consulting, RetailNext; instructor, Fashion Institute of Technology

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.

Columbus, Ohio – DSW Inc. is opening three new stores on April 10. The stores will be located in Tempe, Ariz., DeKalb, Ill., and Washington, D.C.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Atlanta – The Home Depot's fifth annual Spring Black Friday starts April 3. For the next 11 days, prices on hundreds of spring products will be significantly reduced, including a variety of live goods, soils, mulches and lawn care supplies; outdoor power tools; gardening products; patio and grills.

"This spring and every season, The Home Depot aims to bring the latest tools to market to make the to-do list easier and simpler," said Dana Hudson, The Home Depot senior merchant.

Hoffman Estates, Ill. -- The U.S. Environmental Protection Agency (EPA) has recognized Sears Holdings with a 2014 Energy Star Partner of the Year – Sustained Excellence Award. Sears Holdings, an Energy Star partner since 1998, will be honored for its long-term commitment to energy efficiency.

The company's related accomplishments in 2013 included:

Home Depot’s fifth annual Spring Black Friday promotional event is underway and one of the “Wow,” items being featured is an outdoor product tool system featuring the industry most powerful rechargeable battery.

After receiving more than 16,000 entries online and via Facebook, Staples has opened its “Make Your Idea Happen,” contest to the public to determine the $25,000 grand prize winner.

Run Jump Throw is the name of new youth activity initiative The Hershey Company will begin next year when its existing Hershey’s Track & Field Games program undergoes a transition.

Cardtronics has extended its ATM services agreement with Walgreens, the company announced Wednesday. Cardtronics is a preferred provider of ATM services for Walgreens.  

Since the relationship began in 2004, Cardtronics has grown its ATM presence in Walgreens locations significantly — from fewer than 400 initially to roughly 3,250 today. The company is also the exclusive ATM provider for Walgreens in many states across the U.S.