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Retailer Campaigns

  • Dunkin’ Donuts plans Minnesota franchise expansion

    Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Minnesota with an emphasis on Minneapolis and Mankato. Seven freestanding Dunkin' Donuts locations are planned to open during the next several years in the greater Duluth area.

    To help fuel growth in Minnesota, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing for stores that meet certain goals.

     

  • Olay taps Katie Holmes first global brand ambassador

    Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

    “I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

  • Chico’s partners with HelloWorld for charity promo

    Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

  • Actress Paula Patton tapped as brand ambassador for Ellen Tracy

    Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

    Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

  • Cole Haan teams up with three New York City Ballet dancers

    Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

    The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

  • Kmart unveils Fab 15 holiday toy list

    Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.

    To help drive sales, Kmart has also unveiled a "Trending Toy Ticker" at Kmart.com/Fab15. The ticker continually updates the top-selling toys as the season progresses to help shoppers keep up to date with the latest trends.

  • Walmart to up holiday hiring by nearly 10%

    Bentonville, Ark. -- Walmart on Thursday said it plans to hire 60,000 temporary workers for the holiday season, an increase of nearly 10% from last year.

    The discounter also said that current workers who want more hours during the holidays will receive priority.

  • Report: Lululemon to open men’s store in Manhattan

    New York -- Lululemon Athletica signed leases to open two new stores in the Soho section of downtown Manhattan, including its first-ever freestanding store for men, The Real Deal reported.

    The men’s store will be located at 127 Prince Street. The women’s store will take space at 125 Prince Street.

    Lululemon is on track to open some 45 locations this year.

  • Advancing the private label agenda at Lobaw

    Canada’s leading food and drug retailer Loblaw Companies is highly regarded for its private label prowess and now its President’s Choice brand is the focus of the most ambitious marketing initiative ever.

  • West Elm to make Michigan debut

    Brooklyn, N.Y. -- Home furnishings retailer West Elm will make its Michigan debut when it opens a store in downtown Birmingham, on Oct. 2.

    The 15,000-sq.-ft. plus store will feature a curated selection of products made in Michigan, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.  

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