Retailer Campaigns

Ikea is taking its multi-year partnership with American Forests to a whole new level with the introduction of an educational video for children.

The Swedish retailer and the forestry group have teamed up to produce a video to be shown in designated kids’ areas at Ikea stores. The video will explain how forests and trees benefit all life on the planet, including wildlife, and how trees help to slow or mediate climate change.

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.

Oak Brook, Ill. - Inland American Real Estate Trust Inc. has changed its name to InvenTrust Properties Corp., effective immediately. The company’s new website address is Inventrustproperties.com.

Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

An inventory build at Lowe’s in preparation for the launch of a new HGTV Home brand of paint was cited as the source of strong sales growth by paint supplier Sherwin Williams.

Spring is a popular time for painting and home improvement retailers typically promote the category extensively. Lowe’s looks to be ready for the season with a new brand launching called HGTV Home by Sherwin Williams.

Portland, Ore. – Opt-in rates among consumers for push notifications from retail apps are on the decline. A new study from Urban Airship shows that average opt-in rates for retail apps fell to 37% in 2014, compared to 46% in 2013.

In 2014, retail apps doubled their notification send volume on the key shopping days of Thanksgiving, Black Friday and Cyber Monday, and consumer response rates also doubled, despite the majority of those notifications being general sales promotions sent to all users.

H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.