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Crock-Pot looks to capitalize on selfies for social media contest

10/3/2014

Now in its fourth consecutive year, the Crock-Pot brand’s Ultimate Crock-Pot Crock-Star contest has kicked off with a twist. The brand hopes to capitalize on America’s selfie obsession.



This year’s nationwide search for the most inspiring slow-cooker superstar requires aspiring “Crock-Stars” to create a one-minute “video selfie” prepping an original recipe with a Crock-Pot Slow Cooker for a chance at “crock-stardom.”



“Consumers are increasingly using smart devices to document their daily lives and activities, while engaging with others of similar interests on the web,” stated David Worthington, group product manager, slow cooking, Crock-Pot brand. “Evolving our annual contest to include this element makes perfect sense and adds to the fun.”



To enter the contest, participants must submit between Oct. 1 and Oct. 31 their one-minute “video selfie” and a text of their original recipe at CrockStars.com for a chance to win $5,000 and be featured on Crock-Pot.com.



All contest entries will be available for public viewing and voting at CrockStars.com from Nov. 1-9. The five entries that receive the most votes during this period will be named finalists. Crock-Pot brand executives will review and evaluate the finalists’ entries against the criteria outlined in the Official Rules found on CrockStars.com: 50% brand relevance, 50% creativity and uniqueness. The winner of the 2014 Ultimate Crock-Pot Crock-Star contest will be announced soon after the judging period ends on Nov. 14.



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