Retailer Campaigns

Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.

New York -- Joe Magnacca has stepped down as CEO of RadioShack. Magnacca made the announcement on Wednesday in an internal memo to employees, according to the Dallas Business Journal. It came a day after Standard General was given the green light by a bankruptcy court judge to acquire RadioShack’s assets.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.

Fort Worth, Texas – In what may be a tale of survival to rival the PT 109 ordeal of John F. Kennedy, RadioShack Corp. will exit Chapter 11 bankruptcy with some 1,700 stores intact.  

A bankruptcy judge on Tuesday approved the sale of 1,743 RadioShack stores to hedge fund Standard General, preserving some 7,500 jobs, the Wall Street Journal reported. Standard General intends to operate most of the preserved RadioShack stores in an alliance with Sprint Corp.

Decatur, Ill. - Decatur Earthmover Credit Union has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards by using their debit cards for everyday shopping.   

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.