Retailer Campaigns

Kmart is taking its long-running affiliation with March of Dimes to a new level this year with the help of America’s fiercest fitness expert.

Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.

Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

New for spring at the world's largest home improvement retailer: an integrated shopping experience.

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report.

Bond Brand Loyalty’s fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.