Denny’s launches promotional Web series

Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.



Additional episodes will be released through January, following the cast through Halloween, a Bold Coffee emergency and more. In addition to the online episodes, customers will have access to the cast by scanning a QR code on Denny’s placemats in-restaurant, or via the brand’s mobile app.



“As we continue to grow as a brand and engage with our Millennial audience both on-and-offline, it is important we extend conversations beyond our diner walls and into the social world where they live and breathe,” said John Dillon, VP of marketing for Denny’s. “Stoopid Buddy Stoodios has helped us to create this unique series that brings our brand to life in a fun, fresh way, which will allow us to connect in a manner that’s relevant, and on their terms.”