Retailer Campaigns

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.

CVS wants customers to fill their bags, so the drugstore chain is kicking off a "Fill Your Bag" promotional event in all of its 7,800 stores.

To participate, members of the ExtraCare program can scan their cards at the ExtraCare Coupon Center from April 26 to May 23 to receive a 30% off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag that is free with purchase.

With more than 1,000 stores in the Southeast, Publix Super Markets celebrated Earth Day with a $160,000 effort to make shrimp aquaculture more sustainable.

The grocery chain says it is focused on improving the conditions associated with shrimp aquaculture. The donation to the Sustainable Fisheries Partnership will fund research to improve fisheries and help shrimp aquaculture in southeast Asia become more sustainable.

Foot Locker is looking to the future of the footwear industry with a new partnership designed to drive innovation.

The retailer is collaborating with Pensole Footwear Design Academy on a class that will help design the new ASICS Tiger this summer.

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.

Ace Hardware is looking to lure more female shoppers into the largely male domain of the hardware store with its latest partnership with OPI.

Following the retailer/s launch last year of an inaugural paint palette from OPI, the hardware cooperative is adding even more colors, including colors from the new Hawaii Collection by OPI.

Louisville, Ky. – Papa John’s wants to be sure customers know exactly what ingredients go into its pizzas. The quick-service chain is enhancing its social content with a series of Instagram and Vine videos about the ingredients it uses, accompanied by Twitter and Facebook content focusing on each ingredient category.

Distributed across Papa John’s social channels during the next seven weeks, the new content will highlight its core ingredients one-by-one — beginning with dough and ending with cheese.
 

Another high-end designer is making a limited edition pit stop at a mass market retailer. This time it's Kohl's, which plans to offer a line from Thakoon Panichgul this fall.

The designer will work on the seventh installment of the retailer’s DesigNation limited-edition collection. Thakoon is a fashion industry favorite and he visited London to inspire the capsule of misses apparel that will be available exclusively at Kohl’s and Kohls.com beginning fall 2015.