Retailer Campaigns

Redmond, Wash. – Microsoft will open its first flagship location, on Fifth Avenue in Manhattan.

In addition, Microsoft plans to open 10 new stores across the U.S. in time for the 2014 holiday season, while the flagship New York store is being built. Microsoft has not given a specific timeframe for when the flagship will open, but said it has been planning the store for five years. It will open in a spot currently occupied by luxury accessories brand Fendi, a few blocks south of an Apple store.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.

As part of its new ad match campaign, Family Dollar plans to match the price on any local competitors' printed advertisement starting tomorrow.

Seattle -- Social shopping, e-commerce videos, free shipping and in-store pickup rank among the top trends expected to drive holiday sales for online retailers, according to Blueocean Market Intelligence, a global analytics and insights provider.

New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community.

Dublin, Calif. - Ross Dress for Less will open a new store in Southern California, on Oct. 11. The store is located in the La Mesa Center in the city of La Mesa, a suburb of San Diego.  

This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year. 

Dublin, Calif. – DD’s Discounts, a division of Ross Stores Inc., will open a new store in Houston, on Sept. 27. The store is located in the Mission Bend Shopping Center in the Mission Bend neighborhood.

Including this new location, DD’s Discounts will operate more than 150 locations in 15 states and is on schedule to complete its expansion plan to open approximately 20 locations in 2014.

Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

Meijer has launched a first-of-its-kind food solutions program in each of its 213 stores. According to the retailer, “Ready! For You” is designed to meet the tastes and lifestyles of busy families by providing recipe ideas, inspiration and savings opportunities in-store and online.

Uniqlo's latest interactive global campaign, called the ‘Uniqlo Selfless Selfie Project,’ encourages consumers to take a selfies and give back this holiday season.

Participants must post a selfie with a pledge to do something nice for a loved one or for their local community to social media using #3DSelfie for a chance to win a full-body 3D replica of themselves dressed in Uniqlo holiday clothing.