Retailer Campaigns

Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.
 

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy. 

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

Canton, Mass. – Dunkin’ Donuts has signed multi-unit store development agreements with two existing franchise groups to develop seven restaurants in Illinois during the next several years. The two franchise groups and their development plans include:

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