Michaels drives Halloween traffic with in-store event and sweepstakes

Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.



Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.



"With our Trick Your Pumpkin sweepstakes, we're looking for imaginative designs that take Halloween pumpkins to a new level," said Michaels VP, digital and media marketing Anthony Price. "Our customers never fail to amaze and impress us with their creativity and skills, and those who need a little inspiration to get started can find all kinds of ideas on Michaels.com."

Top pumpkin entries will be highlighted on Michaels' social pages. Customers also can embellish their pumpkins from noon to 3 p.m. on Oct. 4 during the Great Pumpkin Event at all US Michaels stores. With the purchase of a 9-inch Celebrate It craft pumpkin for $6, customers get to use free supplies and tools to decorate it right in the Michaels craft room.



Official rules for the Trick Your Pumpkin sweepstakes are at www.michaels.com/pumpkinrules.