Michaels launches Halloween Instagram contest Oct. 4

Irving, Texas – The Michaels Companies Inc. is launching its annual “Trick Your Pumpkin” Instagram contest Saturday, Oct. 4. Every Friday Oct. 10 - 31, Michaels will award a $250 Michaels gift card and gift basket to a randomly selected customer who creates a pumpkin craft.



To enter, customers can post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at the Michaels website, starting Oct. 4. Top pumpkin entries will be highlighted on Michaels' social pages. Customers also can embellish their pumpkins from noon to 3 p.m. on Oct. 4 during the Great Pumpkin Event at all U.S. Michaels stores. With the purchase of a craft pumpkin, customers get to use free supplies and tools to decorate it right in the Michaels craft room.