Family Dollar to match competitor ads

Matthews, N.C. – Family Dollar Stores Inc. launches its “Ad Match Promise” program on Sept. 30. When presented with a local competitor’s printed advertisement, Family Dollar stores will match the competitor’s price.



As part of the “Ad Match Promise” program, Family Dollar will match competitors’ loyalty card promotions when they are printed in a competitor’s ad, with no loyalty card needed. Additionally, the Company will also match BOGO or “Buy One Get One” offers, as long as the price of the item is specified in the ad. Customers can also use manufacturer’s coupons on top of “Ad Match Promise” prices to save even more.



“In today’s uncertain economic climate, many of our customers are struggling to make ends meet,” said Jason Reiser, chief merchandising officer. “We designed our new ‘Ad Match Promise’ program with them in mind. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item; plain and simple”