Digital Marketing

Canton, Mass. - Dunkin' Donuts has launched its newest mobile payment option, integrating Visa Checkout with its e-commerce site and mobile app as a way to purchase and reload virtual Dunkin' Donuts cards. As part of a new, co-branded campaign titled "Get Stuff Dunkin'," the two companies are offering a special $10 bonus when they load at least $25 on a new or existing Dunkin' Donuts card using Visa Checkout.

Retailers have a new way to drive sales thanks to a mobile-friendly upgrade to RetailMeNot’s popular app.

RetailMeNot, operator of the nation’s largest digital offers marketplace with more than 18 million unique monthly users, introduced the first version of a new “products” section on its app that features popular items.

The new product functionality offers a deep link to retailers’ mobile optimized sites, providing a way to help retailers market specific products in addition to the other promotional capabilities offered by RetailMeNot.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Food Lion has launched a new web site designed to make shopping, saving and planning for dinner easy for shoppers.

Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg.

Jon Reily and Steve White were named vice presidents of commerce strategy and both will report to Goldberg. The hire are said to help the agency meet the increasing demand from clients looking for partners able to combine commerce strategy with world-class delivery to reinvent and digitize their retail channels.

San Jose, Calif. – The eBay Valet professional selling service will now accept high-end clothing in addition to shoes, handbags, electronics and other popular household items. eBay Valet provides features such as price estimates for potential buyers, taking professional pictures, and shipping.

eBay partnered with fashion blogger Garance Doré to officially debut the expansion of eBay Valet. Dore provided tips and tricks on what to sell and how to sell fashion items.

San Jose – A new privacy policy which will take effect at PayPal Inc. on July 1 will require users to allow PayPal, its affiliates and service providers to contact them at provided telephone numbers via autodialed or prerecorded call or text message. While the policy prohibits PayPal from sharing user contact information with outside third parties, contracted billing and collection companies are permitted to use customer phone numbers.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification.

The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of Visa Checkout on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Mahwah, N.J. – Ascena Retail Group Inc. fell short of Wall Street expectations for profit and revenue in a difficult third quarter of fiscal 2015. Net income fell 23% to $24.4 million, from $33.2 million in the same quarter a year earlier.