Execs with Amazon and Nike experience join Razorfish

Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg.

Jon Reily and Steve White were named vice presidents of commerce strategy and both will report to Goldberg. The hire are said to help the agency meet the increasing demand from clients looking for partners able to combine commerce strategy with world-class delivery to reinvent and digitize their retail channels.

"We've seen a three-fold increase in commerce related assignments over the last year, and that trend will only continue as retailers and brands move beyond simply supporting e-commerce, to actually making digital commerce a strategic competitive advantage," said Goldberg. "Steve and Jon are experienced strategists with client-side success in major commerce initiatives. We're extremely excited to add both leaders to our growing team."

Reily joins Razorfish from Amazon, where he was the head of user experience and design for Kindle Stores. In that role, he led the design and customer experience for Amazon Kindle's worldwide content e-commerce business.

At Razorfish, Reily will be responsible for driving growth among the agency's consumer electronics clients, as well as clients developing their mobile commerce strategies and clients seeking to improve their presence on Amazon. White joins Razorfish from R/GA, where he was group director and worked with Nike on its direct-to-consumer and retail innovations business.

Prior to that, he held the role of group director at The Integer Group. Over the course of his career, he has worked on e-commerce strategies on behalf of leading global brands including Target, Nike, Proctor & Gamble, Adidas and Kellogg. In his new position, White will be responsible for driving growth in the consumer packaged goods vertical, with a particular focus in helping clients develop their digital commerce capabilities to support retail partners and direct-to-consumer offerings.

Razorfish is part of Publicis Groupe and regarded as one of the pioneers of marking in the digital age. The agency boasts capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services.