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Digital Marketing

  • How many promotional emails a week is too many?

    Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

    According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Groupon makes a cross-platform deal

    Online deal provider Groupon is offering it merchants new digital tools designed to ease the creation and management of marketing campaigns across Web, mobile and tablet devices.

    The updates are being provided under the Groupon Merchant brand, a new tablet app that allows users to track and manage their Groupon campaign and more self-service deal options. The goal is to deliver the ability to customize the structure and appearance of Groupon promotions.

    Specific new digital Groupon offerings include:

  • Benefits Abound When Brick-and-Mortar Retailers Acquire E-tailers

    Earlier this month, DSW announced plans to acquire Ebuys Inc. an off-price footwear and accessories e-tailer. This news follows last month’s reports that Hudson’s Bay (the owner of Saks Fifth Avenue and other department store chains) was acquiring Gilt Group.

  • The Finish Line is mad (and social) about hoops

    The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

    The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

  • Kohl's overhauls its largest private home and fashion brand

    Kohl’s has unveiled a re-launch of itsSonoma Goods for Life private brand that includes new designs, in-store and online.

  • Ulta Beauty sizzles, plans 100 more stores

    No retailer has more momentum right now than Ulta Beauty. The company’s fourth quarter same store sales increased 12.5% on top of a prior year gain of 11.1% and 2016 could be another year of double digits gains.

  • Kirkland's is laser-focused on e-commerce growth

    Home furnishings retailer Kirkland's says its soaring digital sales are proof of the success of its omnichannel transformation, and the retailer plans to grow e-commerce even more in 2016.

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