Digital Marketing

The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

No retailer has more momentum right now than Ulta Beauty. The company’s fourth quarter same store sales increased 12.5% on top of a prior year gain of 11.1% and 2016 could be another year of double digits gains.

Home furnishings retailer Kirkland's says its soaring digital sales are proof of the success of its omnichannel transformation, and the retailer plans to grow e-commerce even more in 2016.

CVS Health on Thursday announced the launch of "Be The First," a five-year $50 million initiative to help deliver the nation's first tobacco-free generation.

Bag, Borrow or Steal, a specialty online retailer that allows consumers to buy, rent and sell luxury handbags and accessories, is all about creating a sense of community.

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

It wasn’t all that long ago that the industry was embroiled in the “bricks versus clicks” debate. On one side were the traditionalists, who were sure that online shopping would never really catch on (much less ever occur on a phone). On the other side were the true believers, who had stores going the way of the dinosaur in no time flat.