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Digital Marketing

  • Walmart introduces hybrid loyalty program

    Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

  • Coffee giant among first to roll out new media platform

    Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.

    To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.

  • Hip online retailer goes offline with invitation-only store

    Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.

  • Walmart cardholders to get cash rewards

    Walmart is launching a new tool to give shoppers more reasons to use their Walmart credit and prepaid cards. 

    The retailer is rolling out a new, simplified rewards program to bring more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards. Walmart's new 3-2-1 Save cash back program will provide all qualifying cardholders in the U.S. and Puerto Rico with the opportunity to earn rewards for purchases they make, including:

  • Hot brand opening pop-ups in hotels

    One of the most buzzed-about retail brands is setting up shop — temporarily — in some hip hotels.

    Canadian apparel retailer Kit and Ace is opening a a series of pop-ups in collaboration with luxury hotels in major cities across the globe. The pop-up, called “The Carry-on,” will make its debut in April, at the Hotel Zetta in San Francisco (for full listing, see end of article). It will offer a selection of easy-pack, carry-on essentials from Kit and Ace.

  • Survey: These social networks most influence purchases

    When it comes to buying products, consumers are particular about who and what they trust to get advice.

    According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Victoria’s Secret launches new line with social support

    Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

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