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Digital Marketing

  • Fast-growing start-up brings indie and boutique shopping to online commerce

    Featuring 250 boutiques and designers from the U.S. and Canada, online marketplace site Garmentory connects brick-and-mortar boutiques and emerging designers to shoppers all over the globe via their online platform and mobile site, according to a CNBC.com report.

  • American Eagle debuts tongue-in-cheek campaign for men's underwear

    American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

    The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

  • Sprint offers Amazon e-commerce option

    Amazon Prime will now be available as a bundled monthly service for Sprint mobile subscribers, but they will pay for the convenience. According to Re/Code, Sprint users will be able to have the cost of Amazon Prime membership included in their bill. They will also be able to subscribe to the two-day delivery service on a month-to-month basis, at a cost of $10.99 per month. During the course of a year, that equals about 33% more than the normal $99 annual rate. [Re/Code]

  • April Fools' Day hits retail

    No, Trader Joe’s is not closing, and GrubHub is not launching a new ride share service called “Gruber.”

    These are just two of the many fake news announcements circulating this April 1, a day traditionally dedicated to pranks and jokes. The retail-related April Fools hoax that by far has gotten the most attention, a false report that organic grocer Trader Joe’s would shutter all stores and discontinue all branded products by 2017, was actually released March 31.

  • Hip online retailer goes offline with invitation-only store

    Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.

  • Walmart cardholders to get cash rewards

    Walmart is launching a new tool to give shoppers more reasons to use their Walmart credit and prepaid cards. 

    The retailer is rolling out a new, simplified rewards program to bring more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards. Walmart's new 3-2-1 Save cash back program will provide all qualifying cardholders in the U.S. and Puerto Rico with the opportunity to earn rewards for purchases they make, including:

  • Walmart introduces hybrid loyalty program

    Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

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