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Digital Marketing

  • Michaels, Gymboree team up on Instagram promotion

    Irving, Texas – The Michaels Companies Inc. is teaming up with The Gymboree Corp, on a summer Instagram promotion. Customers who share on Instagram how their family is crafting in style using the hashtag #CraftingInStyleSweeps and follow both Michales and Gymboree on Instagram will be entered to win a $100 gift card to both retailers.

    Three winners will be chosen at random each week.

  • Survey: Half of credit card holders don’t care about rewards

    New York — If credit card issuers stopped offering rewards, a slight majority of American credit cardholders wouldn’t change their spending habits. According to a new Bankrate.com survey, 51% of U.S. credit card holders say they would keep using the card the same way they did previously.    Another 26% would use the card less often and 19% would stop using it entirely.  
  • Twitter offers ‘app category’ targeted ads for advertisers

    New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

  • Volta electric car charger network includes Macy’s, Whole Foods

    San Francisco -- Volta Industries is launching a network of more than 100 free electric car charging stations across five cities. Participating retailers include Macy’s and Whole Foods.

    Volta first began in Honolulu by offering free electric car charging services underwritten by local brands. Since then, Volta has deployed initial charging infrastructure in high-volume, retail locations in five major cities, including the San Francisco Bay area, the Los Angeles metropolitan area, San Diego, Phoenix, and Honolulu.

  • Men's Wearhouse to operate 300 Macy's tuxedo shops

    The Men's Wearhouse has signed a 10-year agreement with Macy's, Inc. to operate men's tuxedo rental shops inside 300 Macy's stores.

    No other terms of the agreement were disclosed.

    Doug Ewert, Men's Wearhouse chief executive officer, said: "As the nation's leading provider of tuxedo rental products and services, we are very excited to team with Macy's for the next decade to provide their customers with exceptional tuxedo rental services inside of 300 Macy's stores across the country."

  • Poll: Cleanliness of facilities matters to consumers

    Cincinnati -- Consumers take online reviews seriously — particularly when it comes to reviews about the cleanliness of a business, according to a new Harris Poll conducted by Cintas Corp. The survey revealed that 85% of respondents would not patronize businesses with negative online reviews about the cleanliness of its facilities. Restaurants (75%) ranked at the top of the list of businesses where cleanliness most greatly impacted buying habits.

  • Facebook expands Place Tips, adds free beacons

    Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

  • Walgreens launches video competition

    Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

  • Study: Millennials seek automatic digital coupon redemption

    Boston – Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons. According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers.

  • Walgreens launches digital initiatives

    Walgreens has introduced two innovative digital initiatives to support its omnichannel strategy: one to help patients stick to their medication regimens, and another to drive social media engagement via video beauty tips.
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