Williams-Sonoma rolls out video checkout
Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification.
The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of Visa Checkout on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.
The campaign will allow viewers to buy showcased products by clicking directly from the video.The videos will use a new technology from YouTube that makes them “shoppable” - allowing viewers to buy showcased products quickly and easily by clicking directly from the video.
The videos were created in partnership with Tastemade, a global food lifestyle network for digital platforms, and hand-selected influencers who will offer tips and must-have products for hosting the ultimate summer parties.
The first video, West Coast Cantina with Megan Mitchell, is now live online. Three additional thematic videos will follow later this summer, each hosted by different “Tastemakers”: Southern BBQ with Claire Thomas, self-taught chef, blogger, and commercial video director. She began writing about food on her blog, The Kitschy Kitchen. Her philosophy is to “live deliciously.” East Coast Clambake with Andy Allen, Masterchef Australia 2012 winner and author of The Next Element. Backyard Bonfires with Shawn Thomas, host of Tastemade series Local Flight. He was nominated by the International Academy of Web Television (IAWTV) as "Best Pre-Recorded Host."
Visa Checkout is an online service from Visa that allows consumers to securely store their shipping and payment information without having to re-enter the information when shopping online. With Visa Checkout, consumers can simply enter their username and password, and click a button to complete the purchase.