Digital Marketing

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

It wasn’t all that long ago that the industry was embroiled in the “bricks versus clicks” debate. On one side were the traditionalists, who were sure that online shopping would never really catch on (much less ever occur on a phone). On the other side were the true believers, who had stores going the way of the dinosaur in no time flat.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.