Digital Marketing

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.

Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

Stein Mart says it has extended its consumer credit agreement with Synchrony Financial with a new long-term deal.

Since 2006, Synchrony Financial and Stein Mart have partnered to offer credit card programs for qualifying cardholders at the retail chain’s 278 stores and at Steinmart.com. Consumers can apply in-store or online for the Stein Mart Style Credit Card or the Stein Mart Style Platinum Master Card.

Online retailer Wayfair Inc. is putting a digital spin on that most traditional of selling vehicles: the paper catalog.

An online brand known for its retro-inspired Indie fashions has brought on new executives to help it move into physical retailing and build an international presence.