Williams-Sonoma teams with Visa for shoppable videos

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.



The campaign will allow viewers to buy showcased products by clicking directly from the video.



The videos were created in partnership with Tastemade, a global food lifestyle network for digital platforms, and hand-selected influencers will provide viewers with tips for hosting summer parties.