Co-Marketing

Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.

Indianapolis - Lids Sports Group will continue living out the childhood dreams of countless consumers by “playing ball” with Major League Baseball players. Lids has reached a licensing agreement extension with the Major League Baseball Players Association (MLBPA) granting the sportswear retailer licensing rights to embroider the names, numbers and autographs of MLBPA players on New Era MLB-licensed caps.

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.

Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

Dallas - Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.

The partnership will launch in September 2015 with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

Canton, Mass. - Dunkin' Donuts has opened its newest hotel location at the Great Wolf Lodge in Sandusky, Ohio, making it the fifth restaurant to open under a franchising agreement between Dunkin' Donuts and Great Wolf Resorts. Dunkin' Donuts has existing restaurants at Great Wolf Lodge in Concord, North Carolina; Williamsburg, Virginia; Traverse City, Michigan; and Fitchburg, Massachusetts.