Co-Marketing

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Pittsburgh – Dick’s Sporting Goods Inc. is partnering with two top brands to open specialty stores-within-a-store at select Dick’s locations. In a conference call with investors, Dick’s CEO Ed Stack said the retailer will pilot stores-within-a-store from Nike Air Jordan and Polo Sport later this year and next year.

Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

Target is teaming up with Canadian footwear chain Aldo on a new range of shoes and accessories, according to a report from Footwear News.

The publication says the new collection will be called A+, is inspired by the Aldo brand, and will launch at all Target stores this month. 

In addition to partnerships with Stride Rite and Steve Madden, the publication says Target will continue to explore other shoe partnerships.

Aldo Group operates 1,900 stores in 94 countries. 

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

Seattle – Shoppers at select Nordstrom Inc. stores are seeing a new pop-up shop. Specialty eyewear retailer Warby Parker is operating pop-up shops at six Nordstrom locations around the country until Sept. 6, and also offering an e-commerce page on the Nordstrom site.

As part of the Pop-In@Nordstrom series of themed pop-up shops, Warby-Parker will offer Nordstrom customers a curated selection of frames, as well as four exclusive pairs of sunglasses and an assortment of literary-themed specialty items such as colored pencils and watercolor markers.

New York -- Uniqlo, the fast-growing fast-fashion division of Japan’s Fast Retailing, is expanding its relationship with Disney Consumer Products. The retailer has even chosen a Disney property as the site of its first store in Florida.

Uniqlo on Monday announced a global collaboration with Disney Consumer Products to produce a new line called “Magic for All.”  In addition to new products, the collaboration will include pop-up displays, and in-store and online customer experiences.

Hangzhou, China – Alibaba is launching an omnichannel partnership with one of professional basketball’s biggest stars. Alibaba Holding Group Inc. and Kobe Inc., a newly formed company by NBA player Kobe Bryant, will collaborate with Chinese media company Sina to create a new social media platform.