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Co-Marketing

  • Visa Checkout adds Dunkin’ Donuts; partners with Pinterest

    San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

  • Rite Aid integrates loyalty program with Plenti, runs campaign

    Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

  • Jo-Ann Fabrics crafts a new kids' collection

    Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.

    The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June. 

  • Big Lots to launch AKC pets line

    Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

    The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

  • The next big fast-fashion collaboration is here

    H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

    Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.

  • The Finish Line goes old school hip-hop with Reebok

    Hip-hop artist Kendrick Lamar is lending some old-school street cred to the Finish Line’s launch of the latest reboot of the Reebok Ventilator.

    The retailer says Kendrick will be the face of Reebok’s Ventilator campaign, across its channels with exclusive content and key influencer support. Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colorways.

  • Aca-believe it: 'Pitch Perfect' fashions at Express

    Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.

    The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.

  • Rebel Wilson gets a Torrid fashion line

    “Pitch Perfect” star Rebel Wilson is hot, and Torrid is leveraging that popularity by teaming up with the actress on a new fashion line.

    The plus-size fashion retailer is launching REBEL FOR TORRID, an exclusive capsule collection created with the actress, writer and comedian. The limited edition Holiday collection launches November, and will be sold in TORRID stores nationwide and worldwide on TORRID.com.

  • A shower of appreciation from Babies"R"Us

    Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

    Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

  • Toys'R'Us targets the 'Blaze' craze

    Toys”R”Us is looking to excite toy shoppers with an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon show, “Blaze and the Monster Machines.”

    The show features the heroic monster truck, Blaze, his 8-year-old driver, AJ, and many other characters helping preschoolers learn Science, Technology, Engineering and Math (STEM) concepts. The Toys line of road-ready vehicles, die-cast and plush are available only at Toys"R"Us stores nationwide and Toysrus.com, now through the end of July.

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