Skip to main content

Saks Fifth Avenue has an A-list ambassador

7/8/2015

Saks Fifth Avenue is teaming up withStand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.


The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.


"Everyone has been affected by cancer in some way, whether you've known or cared for a loved one facing a cancer diagnosis, or contended with cancer yourself. So I'm honored to work with the Entertainment Industry Foundation and Saks Fifth Avenue to highlight Stand Up To Cancer's mission to make everyone diagnosed with cancer a survivor," said Julianne Moore . "I hope everyone will join me in supporting this important cause by purchasing a Key To The Cure T-Shirt."


Now in its 17th year, Saks Fifth Avenue's Key To The Cure campaign tapped Jason Wu to design this year's limited edition T-Shirt, benefiting Stand Up To Cancer. Available for purchase beginning on Oct. 1 in Saks Fifth Avenue stores and online at saks.com and saksoff5th.com, the tee will retail for $35, with 100% of sales benefiting Stand Up To Cancer.


"It is an honor to partner with Saks Fifth Avenue on their signature charitable initiative Key To The Cure this year. My hope is that people purchase the limited edition tee, which benefits Stand Up To Cancer, an initiative that has made great strides in cancer research," said Jason Wu .


Julianne Moore will also appear in a national public service announcement (PSA) wearing the Jason Wu -designed limited-edition tee. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue's charity shopping weekend will take place Thursday through Sunday, Oct. 15 to 18, at all Saks Fifth Avenue stores and online at saks.com and saksoff5th.com.


"The Entertainment Industry Foundation is proud to continue to join forces, with Saks Fifth Avenue in our shared mission to fund innovative cancer research that is getting new treatments to the patients who need them quickly," said Lisa Paulsen , EIF President and CEO and co-founder of Stand Up To Cancer. "We're so grateful to Saks for this longstanding collaboration, and to every individual who contributes to helping those affected by cancer by purchasing a Key To The Cure T-shirt or shopping at Saks during its charity shopping weekend."


As part of the Hudson's Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores and saks.com, the company's online store.


X
This ad will auto-close in 10 seconds