Co-Marketing

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

Seattle – Starbucks Corp. is snubbing Uber in new extension of its loyalty program. Starbucks is partnering with rival online transportation service Lyft to offer Lyft drivers and passengers the chance to earn points in its loyalty program.  

LIDS Sports Group has selected a new charity partner that may resonate with many of its customers.

The company's philanthropic arm, LIDS Foundation, has named Our Military Kids as it 2015 national partner. The foundation presented a check of $200,000 to Our Military Kids to help sustain its efforts in keeping military children engaged in athletic, fine arts and tutoring programs.

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

Beijing – Pop star Taylor Swift has selected a Chinese e-commerce partner – and it isn’t Alibaba. Chinese e-commerce platform JD.com will be the first authorized seller of Taylor Swift merchandise in China.

The new JD.com store will be the official online source of Taylor Swift items, including a new fashion line the music superstar designed specifically for the Chinese market.

Framingham, Mass. – Staples Inc., famous for the “easy button,” is partnering with UPS to ease the shipment of UPS packages from any U.S. store location. Customers now can charge the cost of shipments at Staples to their UPS account, which means they don't have to prepare labels ahead of time and will see the invoice, and any customized rates, on their regular UPS invoice.