Bruegger’s, Jamba Juice to open nine co-branded stores

Dallas - Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.



The partnership will launch in September 2015 with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.



"We tested our unique partnership with Jamba Juice last fall at our first co-branded location in Storrs Center, near the University of Connecticut campus, and it was an immediate hit," said Bruegger's Bagels president Paul Carolan. "It became clear that our brands complement each other very well with our mutual focus on freshness and authenticity, and that this partnership offers a way for both brands to extend their reach."



Bruegger’s and Jamba Juice intend to create stronger offerings across all day-parts for consumers of both brands.



"Our co-branding initiative with Bruegger's Bagels represents a significant phase of our continued commitment to making our great-tasting, better-for-you products more accessible to consumers," said James D. White, chairman, president and CEO of Jamba, Inc.