Lids will keep playing ball with MLBPA

Indianapolis - Lids Sports Group will continue living out the childhood dreams of countless consumers by “playing ball” with Major League Baseball players. Lids has reached a licensing agreement extension with the Major League Baseball Players Association (MLBPA) granting the sportswear retailer licensing rights to embroider the names, numbers and autographs of MLBPA players on New Era MLB-licensed caps.



The new agreement also includes the rights to embroider player autographs on MLB-licensed jerseys and tees. The agreement encompasses the U.S. and Canada.



The MLBPA customization program was initially launched in 2014 at Lids and Locker Room by Lids stores at the MLB All Star Game in Minneapolis.