Mondelez continues Facebook e-commerce partnership

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.



On the video front, a dedicated, full-time Facebook creative strategist will work alongside Mondelez marketers and its agencies to develop scalable video content natively for the platform to optimize social engagement. In addition, Facebook will be responsible for developing playbooks, webinars and eLearning modules that create a unified approach to developing content for the platform across Mondelez brands.



The partnership also includes opportunities to opt into beta-testing programs on Facebook and Instagram. Brokered in conjunction with Dentsu Aegis Media, the agreement covers 52 countries, including Brazil,France, India, Indonesia, the U.K., the U.S. and the Gulf States.



On the e-commerce front, Mondelez and Facebook will work together to test scalable solutions to drive impulse purchases with some of the company's power brands across key markets such as Australia, India, the U.K. and the U.S.