Champs Sports debuts The Armoury

Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.



Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.



"Under Armour has earned a loyal and dedicated following among our customers over the last decade, so we are very excited to collaborate through this innovative retail offering," said Bryon Milburn, president and CEO, Champs Sports, a division of Foot Locker. "The Armoury at Champs Sports gives us the opportunity to showcase the breadth of Under Armour's product line and tell its story in a single, cohesive context. We believe it will deepen customer loyalty and appreciation for both partners."



The Armoury at Champs Sports will feature Under Armour's footwear, apparel, and accessories. Within the space, consumers also will be provided access to exclusive Under Armour product and athlete appearances.