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Co-Marketing

  • The Container Store contest challenges students to get creative

    The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

    The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

  • Sports Authority asks customers to get fit and reap the (retail) rewards

    The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

    The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

  • London is calling shoppers to Kohl's

    Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

    The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

  • Report: Florida Walmart stores to serve up fast-food formats

    Bentonville, Ark. – Five Walmart stores in central Florida are reportedly getting ready to serve the needs of hungry customers.

  • JCP and Strahan make Giant menswear move

    A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

    The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

  • Gymboree aims for roaring sales

    On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

  • American Girl targets tweens and their parents

    American Girl is targeting tween girls and their parents via a new partnership with a bestselling author and pediatrician.

    The retailer is teaming up once again with Dr. Cara Natterson on a new go-to guide for moms and daughters. The new three-book set, "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms," according to American Girl, provides the tools to get the conversation going on topics most top-of-mind for growing girls: from body basics, hygiene and healthy habits to friends, social media, clothing and more.

  • Belk Bowl to experience Underwood Effect

    From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.

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