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FootLocker launches video promotion with Under Armour, NBA


New York - Foot Locker Inc. is launching on YouTube "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring NBA draft prospect Emmanuel Mudiay.

Each of the four spots will debut digitally on Foot Locker's YouTube channel and will be featured on on Tuesday, June 23.

The spots will make their television debut on ESPN on Thursday, June 25. The "Life Changes After the Draft" commercial series headlines a week of draft activations for Foot Locker, which also includes the brand's fourth annual Slam draft suite on June 23 and 24, where the retailer will conduct exclusive interviews with some of the top prospects in the 2015 NBA draft on its YouTube channel and social channels.

The "Life Changes After the Draft" campaign is part of the Foot Locker "Approved" marketing platform developed by BBDO.

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