Loyalty Marketing

Grapevine, Texas - GameStop customers can now sell select gift cards at any GameStop retail location, as well as online. This is part of an expanded offering launched online in 2014 through a partnership with gift card exchange platform Cardpool.

For both customers and merchants, the retail experience is going to transform dramatically over the next five to ten years as the Internet of Things moves from novelty to mainstream. With growth from 900 million units installed in 2009 to a predicted 26 billion by 2020, there are five ways the Internet of Things will drastically alter the retail industry:

There has been a lot of discussion in the last several years about the strength of the grocery sector. I think it’s clear that a big reason behind that success has been the evolution of different formats and the explosive growth of a new generation of grocery concepts that represent a significant departure from the traditional grocery model.

Seattle – American innovation has been heading west since the development of the extra-durable Conestoga wagon in the 1700s. On March 17, Starbucks will continue the pioneer tradition by expanding its mobile order & pay system to the Pacific Northwest.

The mobile payment feature allows Starbucks mobile app users to place their order in advance and pick it up at a selected Starbucks location. It is seamlessly integrated into the Starbucks app and loyalty program.

New York – Specialty apparel retailer FullBeauty Brands has signed a long-term renewal agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Alliance Data will launch the newly branded credit card programs tailored for FullBeauty Brands and work to enhance the company's long-term loyalty efforts through a new integrated rewards program.

New York -- U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture. Nearly 60% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history.

Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.

Former Safeway executive Keith Colbourn has joined Coupons.com in a new retail oriented role focused on targeting and analytics.