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03/09/2015

7-Eleven launches mobile loyalty program

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Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.



To participate in the new 7Rewards program, customers must use 7-Eleven's mobile app, available in the iTunes App Store or Google Play, and register as a member. In anticipation of 7Rewards, 7-Eleven updated its app to move the member's scannable barcode and digital punch card to the home screen for easier use.



Every time a customer purchases a cup, the cashier will scan the barcode in the app, and a "punch" will automatically appear within the app. Each purchase earns a punch that shows up as a star icon in the app. After receiving six punches, or stars, a "You earned a free cup" notification appears in the app. The punchcard process starts over once the free beverage is redeemed. Links to Facebook and Twitter on the app's home screen let the user tell their friends about their rewards.



"We have customers who come in every morning, like clockwork, for a fresh-brewed cup of 7-Eleven coffee, while others regularly treat themselves to a Slurpee or Big Gulp drink," said Laura Gordon, VP of marketing and brand innovation. "If you come in every day, scan your 7Rewards app barcode, you can get one free drink a week or even more, and that's our way of saying 'thanks' to our customers and letting them get more of what they want at 7-Eleven."