Sephora aims to drive digital growth with CashStar

Sephora is looking to drive faster digital growth by leveraging a cloud-based prepaid commerce program.

The company is working with CashStar to improve and differentiate its seamless omnichannel commerce strategy.

“As we began to rethink our prepaid commerce program and determine how to best market the concept of digital gifting to our clients, it became clear that an omnichannel strategy was essential,” said Bridget Dolan, vice president, Sephora Innovation Lab. “CashStar technology has enabled us to offer our clients the ability to instantly send digital gifts from any computer, tablet or smartphone. It’s also allowed us to focus on our primary business objective: driving revenue growth through smarter and faster client experiences.”

In particular, mobile was a key channel for unifying Sephora’s gifting program across all retail channels and supporting the omnichannel experience that consumers were already demanding.

“By integrating gifting into our Sephora-to-Go app, our clients now have one convenient place to store their gift cards and are no longer losing their digital gifts in crowded email inboxes, leaving their plastic gift cards behind at home, or wondering what the remaining balance is on their cards,” Dolan said.

Also with CashStar Commerce, Sephora provides customers with digital gifts that support anytime, anywhere digital access, continual balance information and personalization of shopping experiences. Gift givers can personalize Sephora eGifts by uploading photos and videos, and also have the option of selecting the Beauty Studio Services eGift card, which comes with the added value of a 45-minute in-store client makeover in addition to the face-value of the card. By strategically packaging eGift cards with in-store services, Sephora has driven more store visits through personalized product recommendations.

“Digital gifting is a key differentiator for retailers working to drive omnichannel growth,” said Ben Kaplan, CashStar president and CEO. “Sephora’s success reflects consumer demand for these programs, as well as the power of CashStar’s prepaid commerce solutions to drive customer acquisition, engagement and loyalty. We look forward to continuing to work with them as they lead the way in omnichannel prepaid commerce.”

CashStar currently provides its e-commerce solutions to Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma.