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The Knot relaunches mobile-friendly, locally focused site
New York – Online wedding retailer and services provider The Knot is relaunching a mobile-first e-commerce site designed to seamlessly engage, match and connect couples with the right local vendors, products and services they need for their wedding. The Knot reimagined the site from the ground up, leveraging learnings built on the success of its mobile apps, with mobile now accounting for more than 50% of the brand's traffic.
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At GameStop, beacons put customers in charge of store promotions
Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.
“In the store, we have multiple pieces signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. “There are seven to 14 beacons across different zones of the store, depending on store size.”

