FullBeauty Brands renews credit, loyalty agreement with Alliance Data

New York – Specialty apparel retailer FullBeauty Brands has signed a long-term renewal agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Alliance Data will launch the newly branded credit card programs tailored for FullBeauty Brands and work to enhance the company's long-term loyalty efforts through a new integrated rewards program.



This initiative will offer points for every dollar spent, which can be redeemed in the form of rewards certificates. Cardmembers will obtain exclusive benefits, including free shipping offers and birthday rewards. Furthermore, FullBeauty Brands will continue to use Alliance Data's full suite of marketing tools and analytic capabilities



"Alliance Data continues to use its retail industry experience and credit marketing capabilities to evolve our brands and reflect our vision to raise the bar on plus-size fashion,” said Paul Tarvin, CEO of FullBeauty Brands. “We are proud to announce the renewal of this great and trusted relationship."