Loyalty Marketing

San Mateo, Calif. – Almost half (48%) of consumers say they purchase more from retailers that leverage shopper interests and buying behavior to personalize the customer experience across all channels.

Lebhar-Friedman is seeking an Audience Development Manager for its publications.    JOB SUMMARY:

Waban, Mass. – In a sign that retailer efforts to enhance customer service may be working, few consumers report having a bad experience with a retailer in the past six months. According to a new Temkin Group report, “What Happens After a Good or Bad Experience, 2015,” only 4% of consumers report having a bad experience with a retailer.

Six retailers are at a 1% reporting level for bad customer experience: True Value, Costco, Bed Bath & Beyond, Ace Hardware, Gap, and Staples.

Minneapolis – Target Corp, has reportedly expanded the functionality of its mobile shopping app to allow users to directly add offers from its Cartwheel social couponing service from a list in the Target app. In addition, Mobile Commerce Daily reports the Target app now offers features including product descriptions, reviews and ratings.

By Navneet Loiwal, Shopular

Mobile was all the rage during the 2014 holiday buying season. But the mobile buzz of late hasn’t just been about mobile purchasing. More consumers are now retail deal-hunting by mobile than in previous years – creating an entirely new paradigm for handheld devices as it relates to information gathering and comparative shopping, versus the act of completing an actual purchase.
 

Almost 2-in-5 U.S. consumers who are walking the retail aisles with smartphone in hand are comparing prices, according to a GfK survey.

Sears Holdings continues to lose money –- lots of it –- and same store sales declined again during the holidays, but the severity of the company’s losses have diminished, which has Chairman and CEO Edward Lampert believing further improvement is coming as the company transforms to what he calls “a leading integrated membership-focused company.”  

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.