Sephora drives digital gifting revenue with CashStar

Portland -- Sephora has achieved an eight-times faster growth rate with its digital gifting revenue since deploying a prepaid commerce solution from CashStar. The beauty retailer has also seen a 51% redemption rate within the first month of activation, and a 30% higher initial purchase value compared to plastic gift cards, since implementing CashStar Commerce.



“As we began to rethink our prepaid commerce program and determine how to best market the concept of digital gifting to our clients, it became clear that an omnichannel strategy was essential,” said Bridget Dolan, VP, Sephora Innovation Lab. “CashStar technology has enabled us to offer our clients the ability to instantly send digital gifts from any computer, tablet or smartphone. It’s also allowed us to focus on our primary business objective: driving revenue growth through smarter and faster client experiences.”



In particular, mobile was a key channel for unifying Sephora’s gifting program across all retail channels and supporting the omnichannel experience that consumers were already demanding.



“By integrating gifting into our Sephora-to-Go app, our clients now have one convenient place to store their gift cards and are no longer losing their digital gifts in crowded email inboxes, leaving their plastic gift cards behind at home, or wondering what the remaining balance is on their cards,” Dolan said.



CashStar Commerce also allows Sephora to provides customers with digital gifts that support anytime, anywhere digital access, continual balance information and personalization of shopping experiences. Gift givers can personalize Sephora eGifts by uploading photos and videos, and also have the option of selecting the Beauty Studio Services eGift card, which comes with the added value of a 45-minute in-store client makeover in addition to the face-value of the card.



By strategically packaging eGift cards with in-store services, Sephora has driven more store visits through personalized product recommendations.



CashStar currently provides its e-commerce solutions to Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma.