GameStop launches gift card exchange

Grapevine, Texas - GameStop customers can now sell select gift cards at any GameStop retail location, as well as online. This is part of an expanded offering launched online in 2014 through a partnership with gift card exchange platform Cardpool.



GameStop Exchange is expanding so that customers can also quickly sell their gift cards in GameStop retail stores and have the value loaded to a GameStop gift card that can be immediately used to make GameStop purchases. GameStop views this instant gratification as a key differentiated advantage.



"We've always provided the best value through our trade-in and pre-owned offerings, and the success of our original gift card exchange offering has proven that," said Jon Haes, senior director, pre-owned merchandising at GameStop. "We're excited about our growing partnership with Cardpool. This is the logical 'next step' in revolutionizing the way major retailers offer prepaid gifting exchange while providing customers even more ways to access immediate value both in their retail stores and online."