Seattle – American innovation has been heading west since the development of the extra-durable Conestoga wagon in the 1700s. On March 17, Starbucks will continue the pioneer tradition by expanding its mobile order & pay system to the Pacific Northwest.
The mobile payment feature allows Starbucks mobile app users to place their order in advance and pick it up at a selected Starbucks location. It is seamlessly integrated into the Starbucks app and loyalty program.
Starbucks first tested mobile payment in Portland, Oregon, and is expanding it to users of the Starbucks iPhone app in approximately 650 stores in Washington, Idaho, Oregon and Alaska. Starbucks expects mobile payment to increase speed of service, drive incremental transactions and increase throughput across Starbucks stores. A national rollout is planned throughout 2015.