Marketing Tactics

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.

New York -- There’s a reason why shoppers love Wegman’s. A Valentine’s Day promotion spotted Friday, in a Buffalo-area store, featuring twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan is one small example as to why.
 

There’s a reason why so many shoppers love Wegman’s. A Valentine’s Day promotion spotted the day before the holiday in a Buffalo-area store featured twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan.

Puerto Rico is home to many retailers’ most productive units and now Saks and Nordstrom are looking to get in on the action when they open their first locations next month in the island’s new Mall of San Juan.

The mall is set to open March 26, two and a half years after breaking ground, and will contain a 138,000-sq.-ft. Nordstrom and a 100,000-sq.-ft. Saks. The property also includes a hotel and a casino.

Rhonda Mauldin was selected from more than 1,100 Food Lion store managers for the retailer’s highest honor.

Mauldin, who is the store manager of the Food Lion located at 1004 W. Georgia Road in Simpsonville, S.C., is Food Lion’s 2014 Store Manager of the Year.

New York -- On Valentine’s Day weekend and continuing into the following week, cold temperatures will hold a grip on virtually all markets from the Rockies to the East Coast of North America, with most markets trending much below normal, according to business weather intelligence firm Planalytics. The cold will drive winter clearance sales while limiting demand for spring seasonal categories.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

The sweet smell of barbeque will be in the air of central Florida later this month when Sam’s Club kicks of its fifth annual National BBQ Tour with prizes totaling $500,000 and participation from 700 teams.