Survey: Businesses increase social media focus

Alpharetta, Ga. – Three-quarters (74%) of businesses report that the time spent on social media has increased since last year, and 54% report that social spending has increased. According to a new study from Social Media Marketing University (SMMU), top social media expenditures include internal staff compensation (37%), social advertising (18%), external staff compensation (10%) and content (7%).



Other notable findings include:



• 60% report that content development requires the bulk of the time dedicated to social.

• Nearly 70% manage four or more social profiles.

• 77% report that based on the results they’ve achieved, social media is worth the time and money invested.



“Just as consumers review a company’s website before choosing to do business with them, they are increasingly reviewing companies’ social media profiles,” said John Souza, founder of SMMU.