Marketing Tactics

Snowed in and need a shovel? If you live near an Ace Hardware, you may be able to get that shovel delivered.

That’s because the retailer is rolling out its latest pilot program: Express Delivery. The program allows customers to find the products they need on acehardware.com and have them delivered by a helpful associate from their neighborhood Ace the same day.

By Haydn Simpson, NetNames

From drones to self-driving cars to a Barbie capable of having “real conversations with kids,” the 112th Toy Fair announced this year's hottest trends in toys.

Creative toys that epitomize the Maker Movement (explained below), innovative "smart" playthings, and toys that make a "splash" are among the top toy trends of 2015, according to experts at the U.S. Toy Industry Association (TIA).

Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.

In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

Seattle -- Starbucks Coffee Company is taking its coffee to an entirely new level as it continues to target consumers who are willing to pay for super-premium brews. The company said Tuesday it will offer online customers subscription delivery of its small-lot coffees.

The Walmart Foundation is funding a three-year initiative to identify new ways in which the non-profit, public and private sectors can better work together to serve veterans. 

The $1 million initiative is called Welcome Home North Carolina, and it will operate under the guidance of the Institute for Veterans and Military Families, a New York-based organization that solves issues facing former service personnel and their families. Among the institute’s responsibilities will be distributing the $1 million.

Michaels is broadening is involvement with a global charity focused on improving the health of children and families.

Michaels and its subsidiary Aaron Brothers have supported Starlight since 2010. The expanded partnership will increase the company's involvement through a wide range of programs that include corporate contributions, in-store promotions, customer donation programs, associate-driven events and giving, vendor engagement, product donations and more.

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.  

In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.