Marketing Tactics

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.

Hhgregg is taking a different approach to President’s Day promotions this year by focusing on the ladies –- the First Ladies, that is.

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

Minneapolis – Technology lovers who fall in love have a new online wedding registry option. On Feb. 16, Best Buy Co. Inc. will launch the Best Buy Wedding Registry.

Couples can create and manage their registry online or through the Best Buy mobile app. By early April, in-store kiosks in all Best Buy locations will help registrants and gift-givers view and print wedding registry lists. Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

Staples is trying to attract more small business customers with a new service at the copy and print center.

Staples Design Services can help small business customers bring their brands to life, from concept to creation, with professionally designed logos and marketing materials.

Los Angeles -- Stitch, a new concept in clothing alterations and design services, has opened a flagship in West Hollywood, California, with plans to expand across the nation.  

The store combines a comfortable atmosphere, quality tailoring, a fast turnaround and real-time text/email updates on garment progress. It also features a lounge decorated with for-sale paintings by local artists, and a rotating pop-up boutique with clothing for sale.

The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.

For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.

Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.

Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.