Marketing Tactics

Sam’s Club is taking a different approach to Valentine’s Day promotions by offering customers the gift of good health.

According to a national survey, Americans plan to spend around $142 on Valentine’s Day this year for jewelry, candy and a special night out. What if, in addition to these, people could also give the gift of health to their loved ones this year without breaking the bank even more? Sam’s Club is making it possible this Valentine’s Day by offering free heart health screenings.

Oklahoma City -- Sonic Drive-In announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand. A mainstay in the South and Central Plains, the chain is aggressively expanding in the Northeast.

The first new Sonic franchisee for Rhode Island will bring the state its first location in the Providence, Rhode Island, market in mid-2015, with plans for more down the line.

Savannah, Ga. – Specialty discount apparel retailer Citi Trends Inc. reported some encouraging trends in terms of sales for fiscal and full year 2014. Total sales for the fourth quarter increased 15% to $181.1 million, compared with $157.2 million in the same period a year earlier.

Same-store sales increased 13.9% in the fourth quarter. A number of winter storm-related closings in January 2014 and an earlier start to tax refund season the last two days of the month in January 2015 helped boost same-store sales for the quarter.

An agreement between Mobiquity Networks and personal shopping concierge service ShopAdvisor is giving retailers intriguing new options to drive sales by serving offers to shoppers predisposed to purchase certain products. 

 Indianapolis -- Simon announced that Krystal Zell has been named senior VP of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills and Simon Premium Outlets.

Zell served as VP of Starwood Preferred Guest at Starwood Hotels & Resorts where she led the loyalty strategy, business development and operations for its Starwood Preferred Guest and B2B loyalty programs.





 

Plano, Texas -- J.C. Penney Co. said it plans to expand its in-store Disney shop concept, currently featured in 565 stores, to an additional 116 stores this year. The retailer also announced a collaboration with the upcoming Disney live-action "Cinderella" movie, including the sale of apparel, dolls and a "deluxe" ball gown with "make-believe 'glass'" slippers based on the costume in the movie.

Indianapolis - The Finish Line Inc. is running an omnichannel promotion linked to the upcoming pro basketball all-star weekend in New York City. Finish Line collaborated with Under Armour, pro basketball star Stephen Curry and several key influencers within the basketball marketplace to host a contest surrounding the new Curry 1 product launch on Feb. 13.

Livermore, Calif. -- Simon announced that its Bay Area outlet shopping center, Livermore Premium Outlets, will be rebranded and named San Francisco Premium Outlets in conjunction with a major expansion.

The 512,000-sq.-ft. center is located in the affluent East Bay area of northern California and features 130 designer and name brand outlet stores, including Armani, Barneys New York, Bloomingdale's Outlet, Burberry, Cole Haan, DKNY, Elie Tahari, Kate Spade New York, Last Call by Neiman Marcus, Polo Ralph Lauren, Prada and Saks Fifth Avenue Off 5th.