Marketing Tactics

Boston -- Walmart narrowly leads the one-stop basket assessment versus Target, according to the latest Kantar Retail basket pricing study, which examines a basket of grocery, HBA, and general merchandise items. Study findings indicate Target’s overall basket is 3.5% more expensive than Walmart’s and Walmart leads in each of the sub-baskets, with the strongest lead in general merchandise.
Notable findings from the study include:

The CVS Health Foundation is backing up its promise to make a $5 million  commitment to the Campaign for Tobacco-Free Kids by announcing the first four winners of grants.

Seattle -- Starbucks Corp. stirred up controversy even as it excited shareholders at the company’s annual meeting on Wednesday.

Target has been hit with a slew of negative reports recently, and now the retailer is trying to do something positive for its image by making its return policy more shopper-friendly.

Target Corp. announced an enhanced return policy Wednesday covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase. The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.

Whole Foods Market is trying to increase its share of the explosive growth in the beauty industry by hosting its first ever “Beauty Week.” 

Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.

Meijer is upping its game when it comes to trendy fashion with a spring launch of a Skechers concept shop.

The Skechers shop is opening inside the Knapp's Corner Meijer in Michigan, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings. 

Grand Rapids, Mich. -- Meijer will up its fashion game with the spring launch of a Skechers concept shop inside the Knapp's Corner Meijer, Michigan, about one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.

"Our customers have realized just how serious we are about providing on-trend fashion items at the right price," said Peter Whitsett, executive VP of merchandising and marketing for the Grand Rapids, Mich.-based supercenter.