Marketing Tactics

Outdoor retailer REI reached new heights in 2014 thanks to unprecedented membership growth which fueled a 4.2% same store sales increase and a record financial performance.

The same store sales increased and addition of seven new stores helped the company increase total sales 9.9% to $2.2 billion. The company ended the year with 5.5 million active members, 945,000 of whom joined the retail cooperative in 2014.

Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.

Tampa, Fla. – The Melting Pot Restaurants Inc. has opened its first restaurant outside of North America in Jakarta, Indonesia. The latest opening comes on the heels of the company announcing its plans for continued international expansion.

The Melting Pot is on track to open its first restaurants in Dubai, United Arab Emirates and Riyadh, Saudi Arabia later in 2015, as well as its fourth location in Mexico City, Mexico.

Toronto - Joe Fresh and Ryerson University are launching a long-term partnership that will see the creation of Canada's first fashion innovation center. The Joe Fresh Centre for Fashion Innovation, made possible with a $1 million investment from Joe Fresh, will develop and fund Canada's emerging fashion-inspired businesses through Ryerson's Fashion Zone, an incubator that supports students and student entrepreneurship.

Sportsman's Warehouse is trying to increase its appeal among women with a promotion aimed at outdoorsy ladies.

The retailer plans to host its 5th annual Ladies' Night on March 26. The company says the event will celebrate the growing number of women who regularly participate, or are just becoming involved in, outdoor sports such as hunting, fishing, camping and shooting.

Washington, D.C. -- The average person celebrating Easter this year will spend $140.62, slightly more than last year’s $137.46, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics. Total spending for Easter is expected to reach $16.4 billion.

New York – Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.

Big Lots hopes to give back to the communities it serves with a new charity focused on hunger, housing, health care and education.

Big Lots has announced that it has launched a nonprofit foundation to guide its charitable endeavors into the future.

The Big Lots Foundation will help strengthen the Company's philanthropic initiatives and support its commitment to making a difference in the communities where it operates.