Marketing Tactics

Spartanburg, S.C. - Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino. As part of the brand's integrated communications efforts to connect with customers at different touch-points, the Denny's Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.

Sears and Kmart recently announced they will allow pickup of Sears.com or Kmart.com orders at any of each other's more than 2,000 U.S. stores. Customers will be able to select free store pickup and a preferred pickup location for specially marked online items. The retailers are even taking the digitally progressive step of offering online video instruction through the YouTube channel for members of the Sears/Kmart Shop Your Way omnichannel loyalty program.

Visa has entered into a partnership with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.

New Orleans Saints quarterback and Texas native Drew Brees will become mayor for the day of Comfort, Texas, on July 23 when the small town is temporarily renamed Advanced Comfort as part of a promotion for a new line of Wrangler jeans.

In celebration of the launch, Wrangler will kick off a community-based initiative striving to improve towns across America that begins on Wednesday, July 23, when the town of Comfort is renamed Advanced Comfort for six months.

ORLANDO, Fla. -- Olive Garden has begun the the roll out of a new restaurant remodel design and logo. The company, a division of Darden Restaurants Inc., is also launching an updated web experience and an online to-go platform for desktop and mobile computer users at all its U.S. restaurants.

Minneapolis -- Free standing Insert (FSI) coupon activity increased 3.4% t based on coupons dropped during the first six months of 2014 versus the year ago period, according to Marx, a Kantar Media solution. Coupons dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
 

New York -- Smoking Vapor.Phoenix, which manufactures and sells electronic cigarettes, has opened a store in Phoenix, and plans to open four more locations in the coming months, according to a report by Phoenix Business Journal.

The 1,200-sq.-ft. store sells e-cigarettes, e-cigars and related products. Smoking Vapor operates a handful of kiosks in Phoenix-area malls. The kiosks will close as retail locations open.

The e-cigarette industry has grown into a $1.7 billion market, according to Wells Fargo.

New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

Cincinnati -- The Streets of West Chester, a 167,638-sq.-ft. lifestyle center near Cincinnati, is kicking off the pre-development leasing and marketing for the second phase of its retail center with a 200,000-sq.-ft. planned expansion slated to open in spring 2016.

The Streets of West Chester expansion will join the opening of the new Bass Pro, beginning construction this summer, adjacent to The Streets, and will provide shoppers with new retail, restaurants and entertainment.

Los Angeles -- Kennedy Wilson has closed four retail and entertainment lease transactions in Hollywood, Santa Monica and Westchester. The collection of new leases carries an aggregate value of more than $3 million.