Marketing Tactics

San Francisco - Shopping activity in March 2015 was relatively flat compared to the same month the prior year, yet rebounded from a lethargic and wintery February. According to new monthly benchmark data from Euclid Analytics, traffic declined less than expected year-over-year due to holiday shopping for an early-April Easter.

In-store engagement improved significantly year-over-year, as consumers’ desire to spend re-emerged after a subdued winter. Euclid estimates sales growth in the following retail verticals of:

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.

Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.
 

99 Cents Only Stores is accelerating its expansion plan with several new stores planned for 2015.

The retailer just opened nearly 10 new stores this week in California, and plans to open more later this year.

The company says it will celebrate its store openings this week in California by selling flat screen LCD TVs for only 99 cents to the first nine customers in line on Grand Opening Day. The next 99 customers in line on opening day may purchase an iron for only 99 cents. Other 99 cent deals will follow for additional customers.

New York -- Watch out Teavana, Canada’s David’s Tea Inc. is looking to boost its U.S. presence. The Quebec-based chain has filed a registration with the U.S. Securities and Exchange Commission for an IPO in which it looks to raise a maximum of $75 million. The company plans to list on the Nasdaq with the ticker symbol "DTEA.”