Marketing Tactics

Cincinnati – The Kroger Co. is reportedly planning to close and rebrand some stores operating under the Harris-Teeter banner in Tennessee. According to the Nashville Tennesseean, Kroger will close four Harris-Teeter stores it operates in Nashville by June 2015.

Three of those stores will reopen under the Kroger banner. Kroger previously closed a Harris-Teeter location in Nashville, but has not yet rebranded any Harris-Teeter stores. Kroger purchased the Harris-Teeter grocery chain for $2.4 billion in January 2014.
 

Leslie’s Poolmart Inc. plans to make a splash in select cities this month as it opens 15 new retail locations throughout the United States on April 9.

During the store grand openings between April 9 and April 13, customers will receive 20% off most everything in the store. Each store's grand opening will also be celebrated with a ribbon cutting and other events.

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

Seattle -- Starbucks Corp. is extending its college tuition assistance plan for workers to cover the entire cost of getting an online bachelor's degree. The coffee giant launched the program with Arizona State University in June 2014. At the time, it was limited to juniors and seniors looking to complete their degrees. But in a major expansion of the benefit, Starbucks said it will now cover the full cost of the four-year online degree.

New York -- Interbrand, a leading brand consultancy, has named Victoria Leavitt as CEO of consumer & retail brand experience in North America. She will be based in Cincinnati and report directly to Josh Feldmeth, CEO of Interbrand North America.

Kroger is moving ahead with its strategic plan for 2015 by closing and rebranding some of its Harris Teeter stores in Tennessee, according to the Nashville Tennessean.

The four Harris Teeter stores owned and operated by the Kroger Co. in the Nashville, Tenn., area will be closing on or before June 15, the newspaper reports. Three of the stores will re-open, but under the Kroger banner. This is the first time the Kroger Co. has switched banners on a Harris Teeter store.

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.