Marketing Tactics

Tractor Supply is scheduled to provide complete second-quarter results in just under two weeks. But the first half of the quarter was affected by bad weather, which caused softness in sales, particularly in seasonal merchandise, prompting the company to lower its full-year guidance.

Fresh & Easy is bringing back its Shop for Schools fundraising program with some notable improvements. Powered by the national fundraising program eScrip, it will kick off in time for the start of the 2014/2015 school year.

Las Vegas – Online discount apparel and footwear retailer 6pm.com is launching its first-ever live streaming fashion show and inviting the public to share summer outfits, inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness. The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

Washington, D.C. - Amazon.com, Inc. has billed parents and other account holders for millions of dollars in unauthorized in-app charges incurred by children, according to a Federal Trade Commission complaint filed today in federal court. The FTC's lawsuit seeks a court order requiring refunds to consumers for the unauthorized charges and permanently banning the company from billing parents and other account holders for in-app charges without their consent.

Chicago – Mobile is the most popular technology for e-commerce retailers to make a significant investment in. According to the 14th Annual Merchant Survey from The E-Tailing Group, 42% of respondents have made significant investments in mobile optimization.

Brentwood, Tenn. – Tractor Supply Co. reported sales for the second quarter of fiscal 2014 increased 8.8% to $1.58 billion, from $1.46 billion in second quarter 2013. This figure was slightly below consensus analyst estimates of $1.6 billion.

San Jose, Calif. - For the month of June, soccer-related searches across the U.S. sites of eight international sporting goods and apparel retailers increased by 280%, compared to May. According to analysis from SLI Systems, there were more than 2.2 million U.S. soccer-related product searches from these eight e-commerce sites alone, with a corresponding boost in online shopping behavior during June for products including soccer cleats, balls, shin guards, gloves and other equipment.

Yonkers, N.Y. - Forest City Ratner Companies, the developer and owner of Westchester’s Ridge Hill mall in Yonkers, New York, is adding an indoor skydiving facility, one of only 14 in the U.S.

IFly Indoor Skydiving will break ground this fall with an estimated completion date in early 2015.

San Diego - Also Known As Codes (AKA Codes) has rolled out its new website featuring unique coupon codes and online deals for men's and women's shoes, appliances and home furnishings. The website's staff also searches the Internet for sales and promotions.

AKA Codes is connected with various online retailers and operates 24/7, 365 days a year. Thus already discounted prices can further be reduced with one of the website's coupon codes.

Hoffman Estates, Ill. -- Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands' End, Shop Your Way will not include more partners in more categories.